Intelligence comes in many forms. While logical-mathematical and linguistic intelligence are often thought of as the predominant measures of a person’s smarts, it’s hard to imagine a society without the beauty and value provided by expressions of musical, existential, naturalist, spatial and bodily-kinesthetic intelligence. But for all the forms of intellect out there, it’s the emotional intelligence (EI) that informs our interpersonal and intrapersonal relations and helps make humans the most influential life forces on the planet.
As social creatures, we reward social skills like empathy, dependability, and charisma far more than brute strength, talent, or intelligence. In business, it takes high emotional intelligence and communication skills to build and maintain every element of your company, including a strong customer-centric culture. Amazon and Zappos are two businesses that have grown tremendously thanks to a genuine commitment to providing customer value first, last, and always. And Semagie specializes in live and online courses that will enlighten you to the power of EI.
Our message is simple: Emotional intelligence is not the “in thing” — it’s an under-emphasized and highly critical aspect of personal development. Let’s explore the ins and outs of emotional intelligence and how it can enhance firms to have a customer-first perspective.
What Is Emotional Intelligence?
The concept of emotional intelligence is only about 25 years old. In 1995, psychologist and science journalist Daniel Goleman popularized the idea that understanding, managing, and expressing emotions greatly improve life outcomes, including social standing and financial success. The term was originally created by two researchers – Peter Salovey and John Mayer. They defined EI or EQ (emotional quotient) as both “the ability to recognize, understand and manage our own emotions,” and “the ability to recognize, understand and influence the emotions of others.”
The ability to recognize and acknowledge your feelings, analyze emotional strengths and weaknesses, and pick up on the feelings of those around you is valuable to anyone seeking to win a war within themselves or navigate the world around them. But the dark side of emotional intelligence can lead some to manipulate the feelings of emotionally vulnerable individuals. The more you understand and regulate your emotions, the better you will be able to protect yourself from the emotional vampires and false prophets that feed on emotional naïveté.
Three Facts About Emotional Intelligence
Emotions Are Natural
One of the least intelligent ways you can handle your emotions is to suppress them. Instead of fighting your feelings, face your demons, and get an authentic understanding of your emotional strengths and weaknesses. Once you have a grasp of your intrapersonal EQ and inner world, you can start to expand your interpersonal EQ through more conscious social interactions and greater emotional expression.
Once you learn how to manage your emotions, you can use them to motivate yourself and others. This secret is what separates great leaders and achievers from mediocre performers, coaches, and executives. Instead of focusing on technique or specific performance variables, exceptional motivators work the emotions of their team members, customers, and themselves to get the results everyone wants.
When you, your employees and your customers are all communicating their emotional needs clearly, everyone involved is eager to continue doing business. But beware of emotional manipulators who will play team members against each other for selfish purposes.
The Emotional Intelligence Link to Customer Centricity
By definition, this link refers to companies that are still transitioning from a company focus to a focus on individual customer needs. This methodology includes profound, reaching, and dynamic advice to further enhance successful companies to supercharge product design teams and facilitate cultures of experimentation on behalf of customers. Here are key emotional intelligence characteristics that drive this phenomenon:
Empathy: The ability to put yourself in the shoes of your customer
Self-Awareness: To be able to understand your perspective and how you can intersect that perspective with the customer
Emotional Motivation: How to uncover and connect with the unspoken, visceral, and emotional motivation of your buyer
Need State Communicating: Turn customer communication away from oneself and toward wants and desires
Let Semagie Help Boost Your Emotional Intelligence!
Semagie clients like Google, Cisco, Havas, Spark44, and more thriving companies sing the praises of Semagie’s Emotional Intelligence and Value-Based Business Education.
Semagie teaches the power of customer-centric business, which takes care of customer needs before and after each transaction. This approach promotes repeat business, increases the lifetime value of each customer, and reduces churn across businesses.
Contact us today at (305) 938-0453 for lessons on diversity, inclusion & equity, leadership skills, intrapreneurship, work ethics, and presentation skills. Get exclusive access to the legendary business development principles compellingly conveyed in the best-selling book Secrets of the Hidden Agenda: a Proven Way to Win Business and Create a Following, courtesy of Kevin Allen’s 30-year career of growing companies and winning business.
Semagie excels at hosting highly-rated workshops to serve globally-focused firms like Expedia, Google, and Oracle. Our live, online, and game-based learning methodologies are preferred by professors and university deans, learning & development directors, human resources personnel, and those in recruiting/hiring positions.
Whether you're interested in a short-term engagement or a multi-faceted academy experience, our programs and initiatives will enable your business to unlock the next level of leadership.